Email remains the highest-ROI channel in restaurant marketing — but only when it reaches the right guest at the right time with content that looks professional. NGAZE’s email marketing module combines Creative Studio, a drag-and-drop campaign builder with restaurant-specific templates, and POS-connected automation that sends the right message without manual scheduling.
Every email campaign in NGAZE ties back to real revenue. Track which emails drove visits and how much those guests spent — so you always know exactly what your email programme is worth, in dollars and covers.
What NGAZE Email Marketing Includes
| Capability | What It Does |
|---|---|
| Creative Studio | Drag-and-drop email builder with restaurant-specific templates, brand colours, and menu photo integration |
| POS-Triggered Campaigns | Sends emails automatically based on guest visit behaviour — first visit, lapse, birthday, high-value spend |
| 52-Week Campaign Calendar | Pre-loaded seasonal campaigns for every major holiday and dining occasion — ready to activate |
| Guest Segmentation | Targets campaigns by visit frequency, average spend, favourite dish category, or time since last visit |
| Revenue Attribution | Links every email send to actual POS transactions — see revenue generated per campaign |
| A/B Subject Line Testing | Tests subject lines automatically and sends the winner to the remaining list |
| Multi-Location Email Management | Manages campaigns for each location separately or sends brand-wide promotions from one place |
How It Works
- Build your brand profile — upload your logo, set brand colours, and add menu photos in Creative Studio once; every campaign inherits them.
- Choose a template or design from scratch — pick from pre-built seasonal campaigns or build your own in minutes.
- Set your audience — NGAZE pulls guest segments directly from your POS data; no manual list management required.
- Schedule or automate — set a send date or let NGAZE trigger the campaign automatically based on guest behaviour.
Send smarter email campaigns — connected to your POS.
See Creative Studio and NGAZE’s email tools with a free personalised demo.
Get a Free Demo →Frequently Asked Questions
What makes restaurant email marketing different from standard email marketing?
Restaurant email marketing is driven by transactional behaviour — visit frequency, average spend, menu preferences, and lapse signals — rather than web browsing or purchase funnels. NGAZE pulls this data directly from your POS, so segments are based on actual dining behaviour, not imported lists or form sign-ups. The result is higher relevance and measurably better conversion rates.
What is Creative Studio?
Creative Studio is NGAZE’s drag-and-drop email design tool built specifically for restaurants. It includes pre-built templates for promotions, seasonal events, win-back campaigns, and loyalty rewards — all with restaurant-industry design conventions built in. You load your logo, brand colours, and menu photography once; every campaign you build inherits them automatically.
Does NGAZE integrate with my existing email list?
Yes. NGAZE can import an existing email list and enrich it with POS transaction data for guests who match by email address. Over time, the list is built automatically from POS transactions, growing without any manual data entry.
How does NGAZE track revenue from email campaigns?
NGAZE matches email recipients to POS transactions in the days following a campaign send. If a guest who received a campaign visits and transacts within the attribution window, that revenue is credited to the campaign. You see total revenue driven, average spend per visit, and ROI for every send.
Further Reading
- Restaurant Email Marketing: Campaigns That Actually Work
- Restaurant Marketing Automation Software
- Restaurant CRM Software: Audience by NGAZE
- The 52-Week Restaurant Marketing Plan
Email that drives covers — not just opens.
NGAZE connects email marketing to your POS so every campaign is targeted, trackable, and proven.
Start with a Free Demo →