Independent restaurants and growing groups should not have to reinvent their marketing strategy every month. NGAZE’s Marketing Playbook gives you a done-for-you 52-week campaign calendar — pre-loaded with promotions for every major dining occasion, holiday, and seasonal moment — so your marketing never goes dark and your team always knows what comes next.
The Playbook is not just a content calendar. Every campaign is linked to NGAZE’s email, SMS, and social media tools, so you can activate a promotion across all channels in minutes, not hours. The creative is already done. The timing is pre-set. You review, customise, and launch.
What the NGAZE Marketing Playbook Includes
| Feature | What It Includes |
|---|---|
| 52-Week Campaign Calendar | Pre-built promotional campaigns for every week of the year — from Valentine’s Day to National Taco Day to end-of-summer specials |
| Holiday and Seasonal Campaigns | Full creative briefs, copy, and scheduling guidance for 30+ dining occasions |
| Done-for-You Email Templates | Campaign-specific email templates with subject lines, body copy, and CTAs already written and designed |
| SMS Campaign Scripts | Short, high-converting SMS messages written for each campaign ready to personalise and send |
| Social Media Content Plans | Post copy, hashtag suggestions, and creative direction for each campaign across Facebook and Instagram |
| Campaign Performance Tracker | See which Playbook campaigns drove the most covers, revenue, and engagement over time |
| Customisable Campaign Library | Edit any template to match your voice, current specials, or local events before activating |
How It Works
- Playbook loads on setup — your 52-week calendar is pre-filled with campaigns relevant to your cuisine type and market.
- Review upcoming campaigns — each month, check what is queued, customise offers and copy to fit your current menu and goals.
- Activate across all channels — launch email, SMS, and social posts for the same campaign from one screen with one action.
- Track results — covers driven, revenue generated, and channel performance are reported for every Playbook campaign.
A full year of restaurant marketing — already planned.
See the NGAZE Marketing Playbook with a free personalised demo.
Get a Free Demo →Frequently Asked Questions
What is the 52-week restaurant marketing playbook?
The 52-week Playbook is a pre-built annual marketing calendar included with NGAZE. It contains a scheduled campaign for every week of the year — covering major holidays, seasonal dining occasions, and industry-specific promotional moments. Each campaign includes email templates, SMS scripts, and social media content, all ready to customise and deploy.
Can I add my own campaigns to the Playbook?
Yes. The Playbook is a starting framework, not a locked schedule. You can add your own campaigns — anniversary promotions, local events, new menu launches, or private dining pushes — alongside the pre-built campaigns. The calendar is fully editable.
How does the Playbook integrate with NGAZE's other tools?
Every Playbook campaign is connected to NGAZE’s email marketing, SMS, and social media publishing tools. When you activate a campaign from the Playbook calendar, NGAZE pre-populates the email template, SMS script, and social post for that campaign. You review, customise, and launch — no rebuilding from scratch across tools.
Does the Playbook work for multi-location restaurant groups?
Yes. Multi-location operators can run brand-wide Playbook campaigns across all locations simultaneously, or customise timing and offers on a per-location basis. Each location’s results are tracked separately, with consolidated reporting available at the brand level.
Further Reading
- The 52-Week Restaurant Marketing Plan
- Restaurant Marketing Automation Software
- Restaurant Email Marketing Software: Creative Studio by NGAZE
- Restaurant Promotions: 20 Ideas That Drive Covers
Stop planning from scratch every month.
The NGAZE Playbook gives you 52 weeks of restaurant marketing — ready to customise and launch.
Start with a Free Demo →