Marketing that arrives at the right moment — a win-back offer the day a regular crosses 60 days since their last visit, a birthday reward three days before a guest’s birthday, a follow-up the evening after a first visit — drives more repeat business than any broadcast campaign. NGAZE’s marketing automation engine runs these campaigns automatically, triggered by real guest behaviour from your POS, with no manual scheduling.
NGAZE uses behaviour-triggered automation: when a guest’s POS activity matches a defined recipe — for example, “no visit in 60 days” — the system sends the right message through the right channel at the right time. Configure it once; NGAZE runs it continuously and attributes every resulting visit back to the campaign that drove it.
Automation Recipes Included with NGAZE
| Automation | What It Does |
|---|---|
| Win-Back Campaign | Detects guests who have not visited in 45, 60, or 90 days and sends a personalised re-engagement offer |
| Birthday Reward | Sends a birthday offer 3 days before a guest’s birthday via email and SMS |
| First-Visit Follow-Up | Welcomes first-time guests and invites them back with a second-visit incentive |
| High-Value Guest Recognition | Identifies your top-spending guests and triggers a VIP loyalty reward |
| Lapsed Loyalty Member Alert | Re-engages loyalty members who have accumulated points but not redeemed recently |
| Post-Visit Feedback Request | Sends a check-in after each visit to catch unhappy guests before they write a negative review |
| Seasonal Re-engagement | Targets guests who visited during a specific season last year with a timely, relevant offer |
How It Works
- Choose your recipes — select from the NGAZE automation library; win-back, birthday, first-visit, and more are pre-built and ready.
- Customise the triggers — set the lapse window, offer value, and delivery channel (email, SMS, or both) for each recipe.
- NGAZE monitors your POS continuously — campaigns fire automatically when a guest’s behaviour matches the recipe conditions.
- Revenue attribution closes the loop — every automated send is matched to subsequent POS transactions so you see exactly which recipes are working.
Set it once. Win back guests continuously.
See NGAZE’s behaviour-triggered automation in action with a free demo.
Get a Free Demo →Frequently Asked Questions
What is behaviour-triggered marketing automation?
Behaviour-triggered automation sends marketing messages based on what a specific guest does — or stops doing — rather than on a fixed broadcast schedule. In NGAZE, the trigger is always a real POS event: a transaction that happens, a visit that does not happen, or a spend threshold that is crossed. This means your campaigns are relevant by design, not by coincidence.
How does NGAZE know when to fire an automation?
NGAZE connects to your POS system and monitors transaction data continuously. Each guest profile is updated in real time as visits occur. When a guest’s profile matches the conditions of an active recipe — for example, their last visit date is now 60 days ago — NGAZE queues the campaign for immediate delivery.
Can I customise the automation recipes?
Yes. All NGAZE recipes are configurable: you can adjust the trigger window (e.g., 45, 60, or 90 days for win-back), the offer amount, the message copy, the delivery channel, and the send time. You can also build custom recipes from scratch using NGAZE’s recipe builder.
How does automation connect to my POS?
NGAZE integrates with major restaurant POS systems including Toast, Square, Clover, Lightspeed, and others. Once connected, guest transaction data flows into NGAZE automatically. No manual exports, no CSV uploads — the integration runs continuously in the background.
Further Reading
- Restaurant Marketing Automation: The Complete Guide
- Restaurant Email Marketing Software: Creative Studio by NGAZE
- Restaurant CRM Software: Audience by NGAZE
- Restaurant Loyalty Programs: Build One That Drives Repeat Visits
Your POS knows who is drifting away. NGAZE brings them back.
Behaviour-triggered automation runs 24/7 — no manual scheduling, no missed opportunities.
Start with a Free Demo →