Every cover is a data point. NGAZE’s Audience feature turns your POS transaction history into a real guest intelligence platform — building rich profiles for every diner, segmenting them by behaviour, and giving you the targeting data your email, SMS, loyalty, and automation campaigns need to actually perform.
Unlike generic CRM tools built for retail or SaaS, Audience is built entirely on restaurant data: visit frequency, average spend per cover, favourite menu categories, time-of-day preferences, and lifetime value. Every marketing action you take in NGAZE is powered by what Audience knows about your guests — in real time, from your POS.
What NGAZE Audience Does
| Capability | What It Does |
|---|---|
| Guest Profiles | Builds an individual profile for every guest based on their full POS transaction history |
| Behavioural Segmentation | Segments guests by visit frequency, average spend, last visit date, menu preferences, and lifetime value |
| Lifetime Value Tracking | Calculates and tracks total revenue generated per guest over their relationship with your restaurant |
| List Building and Management | Creates and updates marketing lists automatically based on real-time POS data — no manual maintenance |
| At-Risk Guest Detection | Flags guests showing early signs of lapsing so you can re-engage them before they are lost |
| Channel Preference Tracking | Records whether individual guests respond better to email or SMS based on engagement history |
| Multi-Location Guest View | Tracks guest behaviour across all locations in your group from a unified dashboard |
How It Works
- Connect your POS — Audience begins ingesting transaction data immediately; no manual import or data entry required.
- Profiles populate automatically — every guest who transacts gets a profile built from their visit history within hours.
- Build segments in seconds — filter by any combination of visit frequency, spend, last visit date, or menu category.
- Segments stay current — Audience syncs with every new transaction, so your lists are always based on the most recent behaviour.
Know your guests. Market to them like you do.
See how NGAZE Audience turns POS data into targeted marketing with a free demo.
Get a Free Demo →Frequently Asked Questions
What is a restaurant CRM?
A restaurant CRM (Customer Relationship Management) system collects and organises guest data — visit history, spend, contact details, and preferences — and makes it available for marketing, loyalty, and retention activity. Unlike retail or B2B CRMs, a restaurant CRM is built around transaction-level data from your POS rather than web interactions or sales pipelines.
How does NGAZE Audience differ from a standard CRM?
Standard CRMs are built for B2B sales cycles or e-commerce funnels. Audience is built entirely on restaurant transaction data. Segments are driven by dining behaviour — how often a guest visits, what they spend, what they order, and when they last came in — not by form fills, website visits, or email clicks. This makes the data far more actionable for restaurant marketing.
Does Audience require manual data entry?
No. Audience is populated automatically from your POS integration. Every transaction creates or updates a guest profile without any manual import, data entry, or list management. Guest contact details (email and mobile) are captured from your POS where available and enriched through loyalty programme sign-ups.
How does Audience improve my marketing ROI?
By replacing broadcast marketing with targeted campaigns. Instead of sending the same message to your entire list, Audience lets you send win-back offers only to lapsing guests, birthday rewards only to guests with birthdays in the next 7 days, and VIP recognition only to your top-spending 10%. Smaller, more relevant lists consistently outperform larger, untargeted sends on revenue per email and cost per cover driven.
Further Reading
- Restaurant Loyalty Programs: Build One That Drives Repeat Visits
- Restaurant Email Marketing Software: Creative Studio by NGAZE
- Restaurant Marketing Automation Software
- Restaurant Marketing Software: Complete Buyer Guide 2026
Your POS data is worth more than you think.
NGAZE Audience turns every transaction into a marketing advantage — automatically.
Start with a Free Demo →