NGAZE Features
Multi-Location Restaurant Marketing | Brand Control & Support
Managing marketing across multiple restaurant locations is fundamentally different from running a single site. Inconsistent branding, fragmented analytics, and one-size-fits-all campaigns erode the guest experience — and the bottom line. NGAZE gives multi-location operators and franchise groups a single command centre: brand control at the group level, customisation at the location level.
Multi-location
Brand management
100%
Brand consistency
Whether you operate 3 sites or 300, NGAZE’s Brand Control & Support module keeps your marketing coherent, measurable, and scalable — without needing a marketing team at every location.
What Brand Control & Support Does for Your Group
| Capability | What It Does |
|---|---|
| Group vs. Location Analytics | Compares revenue, campaign performance, and guest metrics across every site from a single dashboard |
| Centralised Brand Templates | Sets brand-approved email, social, and campaign templates that locations can personalise within defined limits |
| POS & CRM Integration | Connects each location’s POS data to a unified customer database — no manual exports or data silos |
| Custom Marketing Workflows | Automates multi-location campaigns — loyalty pushes, re-engagement flows, seasonal offers — with location-level triggers |
| Access Controls & Permissions | Corporate sets the guardrails; location managers execute within them — without risking brand consistency |
| Full-Service Strategy Support | Dedicated NGAZE marketing strategists available to build, manage, and optimise campaigns on your behalf |
| Franchise Reporting | Rolls up location-level data into franchisor-ready reports for royalty tracking, performance benchmarking, and board decks |
How It Works
- Connect all locations — link each site’s POS, Google Business Profile, and CRM in minutes; NGAZE unifies the data automatically.
- Set brand guardrails — corporate defines approved templates, messaging, and campaign parameters; locations operate within them.
- Launch group-wide or targeted campaigns — run a chain-wide promotion or target a specific postcode with one workflow, not ten manual sends.
- Track performance by location or rollup — drill into any site or view aggregate group metrics — covers, revenue per campaign, loyalty growth — in real time.
Running more than one location? See how NGAZE unifies your marketing.
Get a free walkthrough tailored to your group size and structure.
Book a Free Demo →Frequently Asked Questions
How does NGAZE handle marketing for franchise vs. corporate-owned groups?
NGAZE supports both models. For franchises, the franchisor controls brand templates, approved messaging, and reporting at the group level, while franchisees retain access to execute local campaigns within those guardrails. For corporate-owned groups, the central marketing team runs everything from one dashboard with location-specific scheduling and targeting.
Can individual locations still customise their marketing?
Yes. NGAZE uses a tiered permissions model. Corporate sets the brand framework — approved templates, tone, imagery — and locations can personalise within it: local offers, neighbourhood-specific messaging, event promotions. Location managers can never accidentally publish off-brand content.
What POS systems does NGAZE integrate with?
NGAZE integrates with the major restaurant POS platforms including Toast, Square for Restaurants, Lightspeed, and Revel. POS data feeds directly into the unified customer database, powering personalised campaigns based on real visit and spend behaviour — not guesswork.
What does “full-service marketing strategy & support” mean?
Beyond the software, NGAZE offers access to dedicated restaurant marketing strategists who can build campaign calendars, write copy, set up automations, and analyse performance on your behalf. This is particularly valuable for franchise groups that don’t have a corporate marketing team, or for operators who want expert guidance without hiring in-house.
How is group-level reporting different from location-level reporting?
Location-level reporting shows performance for a single site — covers, campaign open rates, review scores, loyalty sign-ups. Group-level reporting aggregates all of this across every location, adds cross-site benchmarks (which location drives the most repeat visits? which campaign worked best chain-wide?), and generates franchisor-ready exports for royalty and compliance reporting.